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Home Intellectual life DOING BUSINESS IN CHINA (a.y. 2015/2016)

DOING BUSINESS IN CHINA (a.y. 2015/2016)

The course will focus on the main issues of doing business in the PRC and will cover the following aspects: 1) Entry modes and entry barriers in the Chinese market 2)Developing a competitive strategy in China : doing market research in China;data sourcing and main issues ;segmentation of the Chinese market ;positioning;the purchase attitude 3)looking for a partner and developing alliances ; going it alone in China 4)distribution,outsorcing,joint venturing 5)HR management in China and cross cultural factors 6)Exit barriers and way outs focus will be given on the basic skills and tools for satisfying companies in a challenging market environment.


The speaker will be Cristiana Barbatelli

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